RFT FILMS PRESENTS THE CELEBRATORY WORLDWIDE PREMIERE OF ALLU ARJUN’S BLOCKBUSTER CLASSIC “HAPPY BE HAPPY” (4K REMASTERED)
Releasing On July 17th, 2026

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RFT Films is absolutely ecstatic to announce the ultimate nostalgic cinematic carnival of the year—the worldwide re-release (excluding GCC) of the iconic romantic action comedy, Happy Be Happy, starring the Icon Star, Allu Arjun. Bringing this evergreen phenomenon back to international big screens in a stunning, fully remastered 4K version, RFT Filmsis set to ignite global theatres on July 17th, 2026. This special release serves as a grand gift to the international diaspora, giving global audiences a chance to relive the magic that first cemented Allu Arjun’s legendary, historic bond with South Indian film lovers.

​The strategic foresight and operational passion of Mr. Ronald Thondickal have paved the way for this high-definition nostalgic journey. By orchestrating a massive global rollout across major European territories, the United Kingdom, and international circuits outside the GCC, RFT Films ensures that fans worldwide can celebrate this timeless entertainer on a spectacular scale. Happy Be Happy stands as a testament to our leader’s global mission—turning movie theatres into massive celebration hubs where generations of fans can come together and dance along to their favorite tracks once again.

​The Story: The Eternal Anthem of Love and Chaos
The narrative follows Bunny, a charismatic, fun-loving orphan working as a pizza delivery boy, whose life takes a wild, unexpected turn when he crosses paths with Madhumati, the daughter of an orthodox politician. Through a bizarre twist of fate and unforeseen circumstances, the two find themselves forced into a makeshift marriage of convenience. What follows is a riotous, heart-tugging journey of bickering, sacrifice, and hidden affection, masterfully balancing sharp wit, high-energy romance, and high-octane emotional beats. It remains the ultimate feel-good entertainer that defined the aesthetics of modern South Indian pop culture.

​The Legendary Crew & Stellar Ensemble:
Directed by the master of romance A. Karunakaran, Happy Be Happy features exceptional storytelling, stellar performances, and a production value that feels as fresh today as it did nearly two decades ago.

​The Icon Star: Allu Arjun delivers an unforgettable powerhouse performance, combining his signature style, effortless comic timing, and the legendary, unmatched dance choreography that earned him a permanent place in millions of hearts.

​The Sparkling Lead: The radiant Genelia Deshmukh shines beautifully as Madhumati, delivering an incredibly lively performance that continues to be a fan favorite.

​The Powerhouse Support: The film is bolstered by a phenomenal supporting cast, including an intense performance by Bollywood veteran Manoj Bajpayee, alongside the timeless, legendary comedy track of Brahmanandam.

​Iconic Soundscapes: The film’s legendary, roaring musical engine is crafted by the sensational Yuvan Shankar Raja. From the high-energy beats of “Osa Osa” to the soulful rhythms of the soundtrack, the music continues to be a timeless jukebox that guarantees a stadium-like atmosphere in theatres.

​As the curtains rise on July 17th, 2026, RFT Filmsinvites you to grab your tickets, gather your friends and family, and join the biggest cinematic party of the summer. Witness the unmatched energy, the iconic style, and the pure joy of a true classic in a theatre near you